In preparation for Ramadan 1443/2022, and being recently out of covid, our goal was to create an online campaign that supports parents of different backgrounds to explore with their children meaning behind relevant Ramadan practices, phrases, and food as a response to a being unable to experience that authentically due to quarantine constraints. The success led to the physical cards.
The open ended cards allow for different modes of play that suit different age groups, literay levels and cultural bacckgrounds. The cards are conversation starters for parents and children. Children can also apply their knowledge to create categories, do a word search, guess the word of the letter, or combining different letters to create words and more. Overall, the different opportunities support language acquisition, pre-literacy skills, comprehension, and communication skills, as well as exposure to cultural and religious practice. So far many of the responses we are receiving from parents and caregivers praise the specific differences between the English and Arabic set and how it considers each target group's assimilated and pre-existing knowledge about Ramadan. Parents have also used the cards to explore Arabic conjugations with their children.
The original digital cards were posted on the museum instagram account. These were reshared by followers, often on a daily basis with a different letter released eah day. Due to the positive feedback, EXPO 2023 and a local company - Baladna sponsored the printing of the physical cards for Ramadan 1445/2024. The physical sets of cards were distributed in multiple Qatar Museums including Dadu, Children's Museum of Qatar, the National Museum of Qatar, Museum of Islamic Art and Mathaf - Arab Museum of modern art over Ramadan for free to visitors. In a special event for Palestinian evacuees during Ramadan, extra sets were offered for attendees to bring back to share with their community.
The cards are now being given away to visitors, partners, and colleagues as part of Dadu's #GiftsofRamadan campaign for this year. Audiences who visited Dadu on site during Ramadan have all received their own sets. The cards have also been gifted to Dadu's Ramadan completion winners on instagram. The online version can be found on the Musuem's instagram account @daduqatar.