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Lasse Leponiemi

Chairman, The HundrED Foundation
first.last@hundred.org

English Champ Limited

Empowering children to learn English with joy, empowering women to lead with confidence.

English Champ empowers children aged 4–14 to master English through AI-personalized learning, gamified live classes, and micro-batch teaching for full attention. We bridge education gaps in emerging markets, offer global certifications, and create dignified online jobs for 40+ women educators, driving scalable social impact.

Overview

Information on this page is provided by the innovator and has not been evaluated by HundrED.

Updated April 2025
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We aim to make quality English education joyful, accessible, and personalized for every child, regardless of background. Through AI, gamification, and empowered local teachers, we hope to shift education toward inclusivity, confidence-building, and future readiness across emerging communities worldwide.

About the innovation

Why did you create this innovation?

We created English Champ to solve two critical challenges we saw around us: the lack of accessible, engaging English education for children, and the underutilization of educated women who are capable of teaching but constrained by mobility and social barriers.

In Bangladesh and many emerging countries, English education is often either expensive and elitist or outdated and ineffective. Traditional rote methods bore children, creating fear and disinterest, while quality English programs remained limited to a privileged few. At the same time, millions of capable women — mothers, graduates, professionals — remained economically inactive, despite having the skills to contribute if given flexible, dignified opportunities.

We envisioned English Champ as a platform where children would learn English joyfully through gamified, AI-personalized live classes, taught by female educators working remotely. Our goal was not just academic learning, but building confidence, creativity, and global readiness in every child, while simultaneously creating new paths for women’s economic empowerment.

English Champ was born from a belief that education is freedom — and freedom should not be limited by geography, gender, or income. We are passionate about making world-class English education fun, affordable, and life-changing for the next generation, and transforming the way learning and teaching happen in emerging communities.

What does your innovation look like in practice?

In practice, English Champ transforms English learning into a joyful, engaging experience tailored to every child's needs. Children aged 4–14 log in to live, online micro-batch classes with just 5–6 students, ensuring personalized attention from trained female educators. Each class blends AI-driven personalized tasks, gamified storytelling, interactive quizzes, and real-time feedback to build skills in reading, writing, listening, and speaking.
Lessons are designed to feel like play — using songs, stories, visual activities, and challenges — making language acquisition natural and exciting rather than intimidating. Every student progresses at their own pace, with AI recommending adjustments to ensure no child is left behind.
Parents stay connected through regular progress reports and skill development updates, creating a collaborative environment between learners, educators, and families. Beyond classes, children earn badges, rewards, and certifications, building a strong sense of achievement and confidence.
For our teachers — predominantly women — English Champ offers dignified, flexible work-from-home careers. Educators undergo continuous training to deliver world-class instruction remotely, gaining financial independence and a meaningful way to impact the next generation.
Through this model, English Champ creates a dynamic ecosystem where children thrive academically, women are empowered economically, and communities grow stronger through accessible, future-ready education

How has it been spreading?

English Champ has been spreading rapidly through a combination of word-of-mouth, social media engagement, and organic trust built within communities. Starting with just a few pilot classes, parents began recommending our program to friends and family after seeing their children's enthusiasm and progress. Our gamified, micro-batch learning model created high satisfaction rates, leading to strong referral-driven growth.

Social media has played a key role, with targeted campaigns reaching parents across Bangladesh and growing interest among South Asian expatriate communities. Our success was recognized publicly when we were featured on national platforms such as Shark Tank Bangladesh, Future Startup, and leading blogs, further accelerating credibility and reach.

Additionally, our model of employing local women as teachers has created a multiplier effect: empowered teachers become brand ambassadors in their own communities, spreading awareness about English Champ among parents seeking quality education for their children.

Today, we serve over 2,000 students and employ over 40 women educators, with a growth rate of approximately 15–20% per quarter. Plans are already in motion to expand into new markets like Nepal, Sri Lanka, Vietnam, and the Middle East through a scalable, localized version of our platform. Our vision is to organically reach 500,000+ students globally by replicating our proven model in other underserved education ecosystems.

How have you modified or added to your innovation?

Since launching, we have continuously adapted English Champ based on student, parent, and teacher feedback. We introduced AI-driven personalization to adjust lesson difficulty in real-time, added gamified storytelling elements to make learning more immersive, and launched a micro-batch system to provide greater individualized attention. To increase accessibility, we shifted all classes to evening hours so children from different time zones and working parents could participate more easily. We also implemented a free test class system, allowing parents to experience our approach before enrolling. For our teachers, we enhanced professional development programs to ensure consistent delivery quality. These modifications have significantly improved learning outcomes, engagement, and community trust, helping us scale faster and more sustainably.

If I want to try it, what should I do?

Anyone interested can start by booking a free test class with us. Parents can visit our website or contact us directly through WhatsApp or Facebook to schedule a session. After the free assessment, we recommend a personalized learning plan based on the child’s level. Schools or partners interested in piloting English Champ can email us to arrange a customized demo and collaboration opportunity.

Implementation steps

Sign Up for a Free Test Class
1. Go to the website or message us on WhatsApp/Facebook to book a free test class.
2. Provide basic details like child’s age, preferred class time, and learning goals.
3. This allows us to assess the child’s current skill level and tailor the lessons accordingly.
Receive Your Personalized Learning Plan
1. After the test class, you’ll receive a personalized learning plan.
2. The plan will include your child’s current level, areas to improve, and recommended learning path.
Choose a Time and Join the Classes
1. Select a convenient time for evening classes (ideal for working parents).
2. Classes are held live, with just 5-6 students per session to ensure individual attention.
3. Classes are interactive, with AI-powered tasks, games, and real-time feedback to engage students.
Start Learning with Fun!
1. Your child will participate in fun, gamified lessons, where they’ll work on reading, writing, speaking, and listening skills.
2. Each class is designed to be interactive and exciting, using colorful activities and personalized feedback.
3. Track progress with regular reports shared with you after each class.
Encourage Continuous Learning
1. As your child progresses, move through different levels (7 levels in total), each lasting 3 months.
2. Celebrate milestones with badges, rewards, and fun challenges to keep learning enjoyable.
3. Stay connected with your child’s progress via monthly updates and teacher feedback.
Join the English Champ Family
1. For parents: Join our community of like-minded parents and educators.
2. For teachers: Start your teaching journey with us and earn money while making a difference!

Spread of the innovation

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