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Lasse Leponiemi

Chairman, The HundrED Foundation
first.last@hundred.org

Magic Bus India Foundation - Magic Mitra

place India + 1 more

Building school teachers' capacity to deliver life skills for adolescents' school to work transition

Magic Bus will equip eight million adolescents from underserved geographies, particularly marginalized girls, with 21st-century skills to successfully transition from school to work. Adolescents will develop a lifelong aspiration for learning, gain the agency to pursue education and career pathways. This will be attained by capacity building and delivery of life skills by school teachers.

Overview

Information on this page is provided by the innovator and has not been evaluated by HundrED.

Updated May 2025
Web presence

2023

Established

1

Countries
Students upper
Target group
Our chatbot innovation aims to transform how life skills & 21st-century competencies are understood & embedded in teaching. We envision teachers as enablers of critical thinking, empathy, and problem-solving. Through this, we seek to drive three key shifts: greater clarity and confidence in delivery, a culture of reflective practice & accessible, continuous professional development for educators

About the innovation

Why did you create this innovation?

Our chatbot innovation aims to drive a fundamental shift in how life skills and 21st-century competencies are understood, practiced, and embedded in everyday teaching. In a rapidly evolving world, students need more than academic knowledge—they need critical thinking, empathy, collaboration, and problem-solving skills to thrive. We believe that empowering teachers is the most effective way to make this shift sustainable and scalable.

Through our chatbot, we envision teachers moving beyond traditional instruction to become facilitators of meaningful, skills-based learning. The tool is designed not just to support delivery but to build teacher capacity and confidence, enabling them to adapt and apply life skills concepts in diverse classroom settings.

We aim to bring about three key changes through this innovation:

Clarity and Confidence – By providing real-time guidance, ready-to-use content, and responsive support, the chatbot ensures that teachers feel equipped and confident to deliver life skills sessions effectively.
Culture of Reflective Practice – Interactive prompts, feedback loops, and peer engagement features encourage teachers to reflect on what works and continuously improve.
Accessible, Continuous Development – The chatbot creates a low-cost, scalable channel for ongoing professional development, accessible even in remote or resource-constrained environments

What does your innovation look like in practice?

Magic Mitra is a chatbot-based solution that acts as a digital companion to over 35,000 government school teachers across two Indian states, helping them deliver weekly life skills sessions to adolescents with consistency and quality. Accessible via WhatsApp and basic smartphones, it is inclusive and effective even in low-connectivity and resource-constrained settings, with support for regional languages.

Each week, teachers receive reminders, session guides, and step-by-step instructions, along with real-time support on questions like “how to conduct an activity” or “what life skill is covered.” This ongoing assistance boosts their confidence and improves session quality. Teachers use the chatbot to log attendance and session completion data, which flows into a centralized PowerBI dashboard. This dashboard enables Magic Bus program teams and government stakeholders to track progress, identify gaps, and provide targeted mentoring.

Magic Mitra also includes interactive quizes and feedback tools to measure student engagement and learning. Teachers can share experiences, challenges, and best practices through the chatbot, creating a two-way feedback loop. With over 90% active usage, Magic Mitra is enabling a shift toward confident, empowered educators—ensuring that adolescents gain the skills needed to stay in school and transition successfully into the world of work.

How has it been spreading?

Magic Mitra has seen rapid, organic adoption among government school teachers in underserved regions. Over 15,000 teachers across 7,000+ schools, under the Tribal Welfare Department of Madhya Pradesh, are now using the chatbot—reaching 731,793 adolescents with weekly life skills sessions.

Adoption has been driven by partnerships with state departments, on-ground facilitation by Magic Bus teams, and teacher-to-teacher word-of-mouth. Teachers primarily use Magic Mitra to report session attendance and access life skills content (videos, PDFs, and activity guides), making it a reliable, single point of access for facilitation and reporting. This significantly reduces the administrative burden on teachers while improving data accuracy.

With over 90% of registered teachers active monthly, engagement is strong and consistent—reflecting both the usability of the platform and the relevance of its content. Many schools have already completed their targeted sessions for the 2024–25 academic year ahead of schedule.

To sustain engagement, the chatbot features quizzes, competitions, hallmark day prompts, and special event reminders. Its localized language support, simple user interface, and deployment via WhatsApp have ensured accessibility, even in low-resource settings.

Magic Mitra is evolving from a reporting tool into a trusted teaching companion and scalable solution for delivering life skills education across India—with growing interest from other states.

If I want to try it, what should I do?

To develop a chatbot like Magic Mitra, begin by identifying your core objectives—whether it's to support teachers, track session delivery, or provide access to life skills content. Choose a conversational AI platform that enables you to design intuitive chatbot flows, integrate diverse content formats (PDFs, videos, quizzes), and manage teacher interactions efficiently.

Given the widespread use of WhatsApp, deploying your chatbot on the WhatsApp Business API ensures accessibility, ease of use, and minimal per-conversation costs—especially important in low-connectivity or resource-constrained settings.

Next, design and test the chatbot flows—including features such as weekly session reminders, activity guides, reporting tools, and real-time support. Pilot the chatbot with a small group of teachers, gather feedback, and refine the experience. Provide basic onboarding and training to ensure smooth adoption.

Build a centralized dashboard (e.g., using PowerBI or other platforms) to monitor chatbot usage, track session completion rates, and gather insights on teacher engagement and feedback.

Once tested and optimized, you can scale the chatbot across schools and geographies. Continuous improvements based on real-time data and teacher input will help ensure the chatbot remains relevant, impactful, and a trusted tool for consistent, high-quality life skills delivery.

Implementation steps

Problem Identification
Objective: Understand the core issue and its implications. Conduct field research: Talk to teachers, school leaders, and field staff.
Identify bottlenecks: e.g., session tracking, content access, lack of mentoring.
Map indicator areas: Student attendance, session quality, reporting accuracy.
Ask “why” repeatedly: Get to the root cause (e.g., poor access to resources, low digital literacy).
Document findings: Create a problem statement to guide your solution.
Potential Solution
Objective: Decide on the best approach to address the problem. Brainstorm solutions: Chatbots, mobile apps, IVR, etc.
Choose chatbot: For scalability, real-time engagement, and accessibility (especially over WhatsApp).
Define goals: What should the chatbot do? (Reminders, resource sharing, attendance tracking, etc.)
Outline success metrics: Adoption rate, engagement levels, data accuracy.
WhatsApp Business Setup
Objective: Get technical approvals and connect the bot to WhatsApp. Scoping and platform selection
Register your organization with a WhatsApp Business Service Provider (BSP).
Apply for a WhatsApp Business Account (WABA).
Get business verification done on Meta Business Manager.
Define message templates and get Meta approval for each template.
Link WhatsApp number with the chatbot platform (e.g., Yellow.ai).
Test integration between platform and WhatsApp.
Prototype and Pilot Testing
Objective: Validate the solution with real users before scaling. Build basic chatbot flows (e.g., session reminders, resource sharing, attendance entry).
Identify a pilot group (e.g., 100–200 teachers across 2–3 districts).
Train pilot users: Simple onboarding using demos or videos.
Run the pilot for 4–6 weeks.
Collect feedback via the bot or separate calls.
Iterate and improve: Address pain points, improve UX, optimize flows.
Final Rollout
Objective: Launch at scale with awareness and support in place. Design launch materials: Posters, flyers, explainer videos, and FAQs.
Share QR codes and WhatsApp links to join the chatbot.
Coordinate with government partners and school heads.
Host virtual/in-person orientations for teachers.
Set up ongoing support: Regional helplines, chatbot help menu, escalation process.
Monitor uptake and usage via a real-time dashboard.
Send regular engagement nudges: Campaigns, contests, hallmark days, etc

Spread of the innovation

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