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Teachers spend less than half their time actually teaching. The rest goes to administrative tasks, with assessment at the top: creating tests, printing, distributing, manually grading, recording scores, providing feedback. This cycle consumes hours every week and produces infrequent evaluations, delayed feedback, and no real visibility into what each student has mastered.
The founders experienced this firsthand in Portugal. In 2022, they tried selling directly to schools with a B2B approach and closed exactly one school in an entire year. The problem was clear: teachers had no reason to trust a tool they had never used. So in 2023 they opened the platform for free, letting any teacher sign up and start creating assessments immediately. That decision changed everything.
UNESCO projects that over 50% of teachers worldwide will leave the workforce by 2030. Only 46% of a teacher's time is spent teaching (EdWeek, 2022). The assessment bottleneck is not a convenience problem. It is a structural failure that accelerates teacher burnout and limits student learning. Intuitivo was created to fix this by automating what machines do better (grading, data collection, feedback delivery) so teachers can focus on what only humans can do: teach, mentor, and intervene where students need help.
A teacher logs into Intuitivo, creates an assessment using the exercise editor (20+ question types available), or uses AI Generate to produce exercises from a simple description aligned to the curriculum. They can also import existing content from PDFs using AI Import, which extracts and structures questions automatically.
The teacher builds a test using templates, sets the distribution method (link, class code, or scheduled delivery), and shares it with students. Students complete the assessment on any device with a browser. The moment they submit, they receive automatic grading and detailed feedback on each answer.
On the teacher side, results appear in real time. Analytics show performance by student, by question, and by competency. Teachers see exactly which learning objectives the class has mastered and where gaps remain. This data informs what to teach next, not weeks later when grades are manually entered, but immediately.
For collaboration, teachers share exercises and tests through Groups and the Explore page, a community library organized by curriculum and subject. Content created by one teacher becomes available to thousands.
At national exam scale, the platform handles 100,000+ concurrent students taking high-stakes assessments simultaneously, as demonstrated through the IAVE partnership for Portugal's national exams. The same platform that serves a single classroom serves an entire country.
100% organic growth through teacher word-of-mouth until 2025. No marketing spend, no sales team pushing adoption. The strategy is product-led growth (B2C2B): teachers discover the platform for free, use it in their classrooms, then recommend it to their school administration.
The numbers tell the story. From 757 registered users in January 2023 to 49,294 by December 2025. From 2 paying schools to 188 in three years. Over 200 schools arrived through an organic recommendation form on the website, where teachers formally suggest their institution adopt the platform.
The growth loop works because the product removes barriers. A teacher signs up, creates their first test in minutes, sees automatic grading work, and tells colleagues. Groups and the Explore page create network effects: the more teachers share content, the more valuable the platform becomes for everyone.
The IAVE national exam partnership accelerated awareness significantly. When every student in Portugal takes exams on your platform, teachers and school directors notice. This institutional credibility converted into school-level adoption.
In 2025, paid acquisition started through Google Ads across 8 markets (Portugal, Brazil, Spain, Colombia, Peru, Mexico, UK, USA). Brazil showed the strongest results: highest sign-up volume at the lowest cost per acquisition.
The platform has evolved significantly since launch. The original product focused on basic test creation and automatic grading. Each iteration responded to real teacher feedback and usage data.
AI features were the biggest addition. AI Generate lets teachers describe what they need and produces curriculum-aligned exercises in seconds. AI Import extracts questions from existing PDFs and documents, solving the problem of teachers who have years of paper-based content they want to digitize. Automatic grading of open-ended responses using AI is on the 2026 roadmap.
The Explore page transformed the platform from a tool into a community. Teachers browse, use, and contribute exercises organized by curriculum and subject. This peer-reviewed content library grows with every teacher who joins.
Groups enabled collaboration between colleagues within and across schools, turning assessment preparation from a solo activity into a shared one.
The B2G exam board capability was built to serve IAVE for Portugal's national exams, requiring infrastructure that handles 100,000+ concurrent users with zero downtime during high-stakes testing windows. This enterprise-grade reliability then benefited all users.
Student accounts and insights are being developed to give learners their own view of progress and learning gaps. LMS integration (Google Classroom, Moodle) is in development to meet schools where they already work.
Visit intuitivo.pt and create a free account. No credit card, no installation, no training required. Build your first test in minutes using the exercise editor or AI Generate. The free version gives full access to core features. Available in Portuguese, English, Brazilian Portuguese and Spanish.
